IPM Bitesize
Take the fake out of political advertising
The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across an...
Gender stereotyping puts products before people – and consumers don’t like it!
Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...
VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students
VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among...
Boost runs new on-pack prize promotion, Release the Boost
Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition...
Children want to spend more time outside finds Aldi and RSPB
An overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature, a new research survey by the RSPB has...
American Airlines in ‘world-first’ taxi geofencing campaign
A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...
Disappointing promotions damage shopper trust
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...
IPM COGS 2017: Text100 wins Grand Prix for Pizza Hut playable DJ pizza box
Integrated marketing communications agency Text100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prix and also a Gold in the Innovation category...
Options free digital magazine subscriptions offer
Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion....
DFDS Seaways promotes Amsterdam mini cruises with clog tour
DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...
