IPM Bitesize
GLORIOUS Soups opens world’s first ‘wellness shed’ VR pop-up in London
GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves...
Agency Independent Events runs spooky Halloween for shopping centres
Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....
Biggest ever Halloween campaign from Fanta
Coca-Cola European Partners (CCEP) has launched its biggest-ever Halloween campaign for Fanta, including exclusively designed packaging, smaller 150ml can multipacks, an...
Princes runs integrated marketing campaign for canned fish and fruit
Princes has launched an integrated marketing campaign, ‘So Good. So Simple’, to support its canned fish and fruit product ranges. Reaching at least 8.4 million...
Five in-store demo tips every brand should know in the run up to Xmas
Helen Braybrook, staffing director at experiential agency Closer, provides some timely advice for brands seeking to connect with Christmas shoppers It’s that time of...
AA ‘Great Advert for Britain’ campaign aims to secure international talent post-Brexit
The Advertising Association is today launching a new report, Advertising Pays: World Class Talent, World Class Advertising, and a campaign aimed at protecting the...
Crabbie’s unveils Rugby Rewards on-pack promotion
Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support. The...
IPM recruits brands and agencies to create a measurement model for experiential marketing
The Institute of Promotional Marketing has launched a major year-long project, the Experiential Marketing Framework, to create an industry-agreed effectiveness model for...
Promotions as important as quality for UK consumers buying white goods, research says
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...
How can automation software and staffing apps benefit the promo industry?
Oct 20, 2017
The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...