IPM Bitesize
Budweiser US partners Lyft for Prohibition lager launch
Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe...
Fanta delivers scary 4D Halloween lift experience
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...
Burger King UK to give clowns free Whoppers in Halloween promotion
Burger King UK is to give away free Whopper sandwiches to the first 500 customers who turn up at its Leicester Square branch in Central London this Saturday night...
How to manage promotional partnerships and grow your audience
Partnering with another brand for a promotion can be a great way to recruit new customers, but creating a win/win scenario isn’t always easy, says Harriet Lewis of NDL...
London Pride launches new brand with ‘Original London’ promotion
Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London...
GLORIOUS Soups opens world’s first ‘wellness shed’ VR pop-up in London
GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves...
Agency Independent Events runs spooky Halloween for shopping centres
Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....
Biggest ever Halloween campaign from Fanta
Coca-Cola European Partners (CCEP) has launched its biggest-ever Halloween campaign for Fanta, including exclusively designed packaging, smaller 150ml can multipacks, an...
Princes runs integrated marketing campaign for canned fish and fruit
Princes has launched an integrated marketing campaign, ‘So Good. So Simple’, to support its canned fish and fruit product ranges. Reaching at least 8.4 million...
How can automation software and staffing apps benefit the promo industry?
Oct 20, 2017
The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...