IPM Bitesize
Carphone Warehouse launches £10m giveaway promo
Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November...
IPM 30 UNDER 30 2018 finalists announced
The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry. The chosen candidates will now be...
Snickers in the US runs ‘Hungerithm’ variable value coupons at 7-Eleven
Mars brand SNICKERS is launching a money-off promotion with a difference in the US, to support its long-running “You’re Not You When You’re...
RPM’s Hugh Robertson in South Pole trek for Prince’s Trust and Roundhouse Trust
Hugh Robertson, Founder and CEO of experiential and event agency RPM, is joining a ski trek to the South Pole to raise money for charities The Prince’s Trust and The...
Millennials “would spend more” if part of a brand’s community
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community,...
Hovis offers Lapland family trip in Christmas on-pack promotion
Hovis, the iconic British bread brand, is running a Christmas on-pack promotion on its Best of Both loaves offering consumers the chance to win a Grand Prize of a family...
MRM says yes Mentos
Marketing services experts Multi Resource Marketing (MRM) is working with the world’s second biggest selling candy brand, Mentos, on its Me&You on-pack loyalty...
Seven British agencies win at the IMC European Awards
UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies. Gold awards...
Whole Earth brand creates peanut butter pop-up fondue bar
Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...
Heinz Pasta links with Play-Doh for daily prize on pack promotion
Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week...
