IPM Bitesize
Rewards Matter Most
Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are...
Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World
By Rob Booker, Client Partner at TRO Whilst Covid-19 has led to a challenging couple of years for many parts of the economy, changing consumer habits have had a broadly...
Experience12 Promotes Two to Operational Board
Experience12, the entertainment experiential specialist, has created a new operational board, promoting George Bateman and Nick Parker into new board roles. The op-board...
All aboard! N2O and Superdrug help shoppers celebrate the Queen’s Platinum Jubilee
Award-winning creative brand experience agency, N2O, is working with Superdrug to deliver a Platinum Jubilee celebration in the capital, onboard a London bus with...
Trebor refreshes brand with new “Own It” creative platform
Trebor, the Mondelēz International-owned confectionery brand, has unveiled a new creative platform “Own It”, as it seeks to engage with a new, younger audience. The...
Mando-Connect Loyalty Event Celebrates Whitepaper Launch
Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...
New Pipers Crisps Campaign by Cat Among The Pigeons
Cat Among The Pigeons work with Pipers Crisps to launch new marketing campaign, exclusive to wholesale and the on-trade, rewarding stockists with the chance to instantly...
Who’d have thought the QR code would be the New Normal?
By Rob Scott, Creative Director, TLC I recently revisited a planning piece from BBH, published at the height of the pandemic called Clumsy Human. It predicted three...
GottaBe! Team up with NHS to make COVID-19 vaccinations accessible to minority groups
With much misinformation, the uptake of the COVID-19 vaccination has been low within ethnic minority groups. GottaBe! together with the NHS, began raising awareness on...
Granby Chairman finally resigns after 22 years with the company!
Granby is happy to announce that Stephen Bentley (Chairman) has decided to resign from his role and finally retire! Stephen has been with the company for over 22 years...
