IPM Bitesize
United Utilities runs public consultation experiential roadshow
United Utilities has combined an experiential activation with a major roadshow as part of a consumer consultation which the utility company is required to carry out...
dunnhumby underlines long-term value of existing brand buyers
A new report from customer science and retail data experts dunnhumby reveals that the most frequent 20% of shoppers are responsible for 69% of a brand’s sales on...
Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity
Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...
Bacofoil runs pop-up experience at Cake & Bake Show
Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions...
Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears
Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...
Kalettes pop-up pushes vegetables in trendy Hoxton
Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London....
Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden
Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates...
Dublin becomes ultimate Xmas party town with pop-up venue
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Après Dublin, Ireland’s first-of-its-kind Christmas party...
Dogs Trust uses VR experience for face-to-face fundraising
Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that...
The Economist adds winter flavour to experiential campaign
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin....
