IPM Bitesize
Cadbury runs £1,000 hunt for white Creme Eggs
Mondelez has launched an on-pack promotion to support the launch of its latest “hunting” season TV ads for Cadbury Creme Eggs, as part of a £4m marketing...
New IPM Board members announced for 2018
The Institute of Promotional Marketing, the body which represents the promotional marketing industry in the UK, has welcomed three new members to its board of directors....
Supermarket loyalty challenged by promotions and discounters this Xmas
Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a...
Clipper links with Seed and Bean for on-pack promotion
Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available...
Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push
AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...
Pampers launches #ThankYouMidwife campaign
Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for...
Tesco hyper-local ‘However you do your Christmas’ DOOH campaign
Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...
Harmful gender stereotyping in marketing to be banned in 2018
The Committees of Advertising Practice (CAP), the body which writes the rules which govern UK advertising and marketing communications, has announced that a new rule...
Fridge Raiders partners with Call of Duty WWII
Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...
What’s the Price of Potential?
Dec 21, 2017
It’s tough being an intern, but they’ll be running the show one day. So, what’s life like for those on the doorstep of the industry, and how can experiential...