IPM Bitesize
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
Peperami Valentine’s Day campaign launches beef variant
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Strathmore adds runner Laura Muir to brand ambassador roster
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
PayAsUGym launches brand partnership program
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
McCoy’s ‘Win Gold’ £10,000 prize promo returns
Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...
IPM Diploma and Incentive and Motivation graduation
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Shoppercentric research: in tough times, consumers favour loyalty cards
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Hooch sponsors Leicester Comedy Festival
Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to...
Batchelors Peas backs Betfred Super League link with Canada trip promo
The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...
Staffing across borders – one size definitely doesn’t fit all!
Feb 15, 2018
Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...