IPM Bitesize
Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize
Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Wickes launches Wickes Trips guaranteed reward scheme
Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...
My Life in Promotions: Michael Chambers, Cloud Nine
Promomarketing.info’s ‘My Life in Promotions’ feature shines a spotlight on the people who make the promotional marketing industry work so well – the heroes of...
IPM invites members to contribute to new anti-sexism initiative, timeTo
timeTo, an alliance between the Advertising Association (AA), marketing industry charity NABS and networking group Women in Advertising and Communications, London...
Kinder runs Easter retailer promotion
Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything...
Branston launches Pickle Pioneers to demonstrate versatility
Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...
Glenmorangie runs American-style ‘Spice & Rye’ Speakeasy to promote new variant
Scotch whisky Glenmorangie is celebrating the Golden Age of American whiskey this March with Spice & Rye, a Speakeasy-style cocktail bar in the heart of Fitzrovia,...
Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience
Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...
Ben & Jerry runs birthday cake ballpit sampling event
To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...
