IPM Bitesize
Mr Kipling unveils life-sized BFG statue made of cakes
At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...
The Laughing Cow marks brand relaunch with ‘Snack Like You’ pop-up café
Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, Bel UK’s The Laughing Cow ‘Snack Like You’ café marks the...
Maker’s Mark announces craft-inspired bartender workshops
Maker’s Mark, the premium handcrafted American whisky, is working with agency White Label to launch its 2018 UK bartender engagement programme, The Makers. The...
Coca-Cola ‘Chill Zone’ in Vue, Westfield
In partnership with Coca-Cola European Partners and Vue Entertainment, integrated agency LIFE has launched the ‘Coca-Cola Chill Zone,’ a fully immersive...
What promotions can learn from loyalty programmes
YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...
Pepsi MAX brings back the Pepsi Taste Challenge
Pepsi MAX is calling consumers to experience the taste of the soft drink this summer. From 2nd August, the brand is running the Pepsi MAX Taste Challenge in which...
Specsavers launches experiential campaign to reduce stigma of hearing loss
This summer, people across the UK will be able to take free preliminary hearing checks and advice as part of a Specsavers roadshow. The campaign launched on 26th July in...
TRO promotes senior leaders
Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief...
Black Tomato Agency new hires
Prize Management specialists Black Tomato Agency have recently added to their team with the appointment of Molly Harrison as a Prize Executive in the London Office and...
Corky’s Schnapps adds a little sparkle to each bottle with on-pack gift
Capitalising on the rising trend of glitter and to coincide with the colourful festival season, Corky’s Schnapps, the only glitter schnapps on the market, is adding a...
