IPM Bitesize
Smarties to become ‘Scaries’ for Halloween
As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...
VK targets students with free gift packs and club nights
VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...
Understanding Freshers’ week and how to target students
Kirsty Pritchard, Assistant Director at BAM Student Marketing explores the benefits of Freshers’ Fairs and how to effectively engage students. For any brand with...
Revlon creates boxing-ring game for new Juicy Couture fragrance
Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar,...
Kellogg’s gives retailers the chance to win £10,000
Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer...
Cloud Nine to skydive for the Alzheimer’s Society
To raise much needed funds for the Alzheimer’s Society, some of the team at travel incentive and prize experts, Cloud Nine, are undertaking a charity skydive on...
Amazon brings Treasure Truck to UK Freshers’ Fairs
Amazon has teamed up with BAM Student Marketing to help bring Treasure Truck to key Freshers’ Fairs across the UK this September. Treasure Truck is a new way for...
Hotpoint teams up with Jamie Oliver to inspire Fresh Thinking
To help promote their Fresh Thinking campaign, Hotpoint and experiential agency, XYZ, are taking their Fresh Thinking Mobile Kitchen on the road for a tour across the UK...
Franklin & Sons deliver cases of free gin to London offices
Franklin & Sons have launched the #FranklinFriday Gin-stant delivery service, offering office workers across London the chance to receive a free supply of its...
The role of measurement within experiential… one size does not fit all
Aug 29, 2018
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...