IPM Bitesize
Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...
Is shopper marketing dead?
Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...
Harvey Nichols becomes Holly Nichols in campaign celebrating women
Harvey Nichols, the luxury global fashion retailer, has re-branded to Holly Nichols for the month of September to launch its newly refurbished First Floor and September...
Smarties to become ‘Scaries’ for Halloween
As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...
VK targets students with free gift packs and club nights
VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...
Understanding Freshers’ week and how to target students
Kirsty Pritchard, Assistant Director at BAM Student Marketing explores the benefits of Freshers’ Fairs and how to effectively engage students. For any brand with...
Revlon creates boxing-ring game for new Juicy Couture fragrance
Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar,...
Kellogg’s gives retailers the chance to win £10,000
Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer...
Cloud Nine to skydive for the Alzheimer’s Society
To raise much needed funds for the Alzheimer’s Society, some of the team at travel incentive and prize experts, Cloud Nine, are undertaking a charity skydive on...
Amazon brings Treasure Truck to UK Freshers’ Fairs
Amazon has teamed up with BAM Student Marketing to help bring Treasure Truck to key Freshers’ Fairs across the UK this September. Treasure Truck is a new way for...
