IPM Bitesize
Five effective ways to motivate your staff
Alex Agertoft, Sales & Marketing Executive at Black Tomato Agency details five ways to ensure great team performance. It’s a challenge that faces every...
Cadbury has just launched the first ever human charging point that gives you a boost
Cadbury Boost has just created the first ever real-life Human Charging Points to give consumers that much needed boost to take on the rest of the day. Cadbury Boost...
The Conran Shop and Pinterest collaborate to deliver personalised shopping experiences
Design brand, The Conran Shop is collaborating with Pinterest to deliver an innovative, multi-faceted experience for consumers in celebration of London Design Festival...
TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more
Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...
People can now ask Amazon Alexa & Google Assistant to “Send Me a Sample”
M&C Saatchi SHOP has launched a revolutionary voice platform on Amazon Alexa & Google Assistant, allowing users to request samples by simply saying “send...
Bray Leino create a giant beach litter bike for the Tour of Britain
When the Tour of Britain, the biggest professional bike race in the UK, came right past Bray Leino‘s Devon office, they decided to use the opportunity to show...
Why the big screen means big business for brands
Paul Parry, Head of Filmology, highlights the benefits of running cinema and film promotions for brands. If you’ve ever wondered where cinema is headed next, look no...
Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...
Is shopper marketing dead?
Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...
Harvey Nichols becomes Holly Nichols in campaign celebrating women
Harvey Nichols, the luxury global fashion retailer, has re-branded to Holly Nichols for the month of September to launch its newly refurbished First Floor and September...
