IPM Bitesize

Beck’s marks launch of new label designs with event and partnership with Print Club London

Beck’s beer, is launching six brand new label designs as part of its “Be Kreativ” campaign. The launch of these new labels will also be supported by a partnership...

Harrogate Water and Saracens partner in new recycling initiative

Professional rugby team Saracens are adding their considerable weight and sense of fun to Harrogate Water’s recycling message. Saracens are staying hydrated in defence...

The Royal British Legion run ‘Poppy Shop’ pop-ups across the UK

Experiential and events staffing specialist Kreate have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across...

Grocery Gurus launches 2019 multi-brand grocery experience programme

Market-leading multi-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaign...

Julius Meinl encourages friends to co-write poems in exchange for 2-for-1 coffee

In a bid to help people harbour meaningful connections in an increasingly digital world, Viennese coffee roasters Julius Meinl is helping bring people together “in...

Alpen gives away free limited edition tins with packs of muesli

Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag...

ES Devlin and Google create a fluorescent red poetry-reciting lion at Trafalgar Square

From 18th to 23rd September, one of Trafalgar Square’s iconic lion statues was joined by an additional florescent red lion to promote London Design Festival. The...

Pringles sets to deliver gifts this Christmas

From October this year, Pringles will launch a ‘Free Present with Every Can’ promotion where customers can redeem a free gift with every 200g can they purchase....

Play, imagination and creativity… the secret to brand storytelling in travel retail

Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions explains why great storytelling works so well in the airport retail environment....

Deadpool 2 brought back Blockbuster to the UK

Blockbuster Video recently made a nostalgic return to the British high street this month thanks to Ryan Reynolds’ wisecracking superhero Deadpool. A brand new...