IPM Bitesize
Brewgooder to let drinkers pay what they want for lager
Scottish beer brand Brewgooder is inviting drinkers all over the country to pay what they want for a six-pack of lager. Since 23rd October, 1,000 six-packs of...
Elephant Atta flour to celebrate Diwali with chapatti pizza experience
This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience...
Google encourages Londoners to be curious with five week long experience
Google is creating a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to launch the new Google Pixel 3 phone. The Curiosity Rooms experience aims to...
IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level
Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...
Yorkshire Tea launches AR experience to teach environmental sustainability
Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...
Scrabble to celebrate 70 years with immersive pop-up
Scrabble will invite visitors to celebrate how words and language have evolved over its 70-year history with a pop-up in the lower ground atrium of Westfield London on...
Cîroc vodka adds limited-edition winter flavour, Black Raspberry
Diageo Reserve has announced the extension of its ultra-premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry. The new launch marks the...
Walkers gears up for Christmas with festive flavours
This Christmas, the UK crisp brand is set to launch five festive flavours: Turkey & Stuffing, Pigs in Blankets, Glazed Ham and Cheese & Cranberry. Whether you...
Dräger embark on European roadshow
Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international...
The golden rule of successful promotions: know your customer
Oct 18, 2018
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...