IPM Bitesize
Cîroc vodka adds limited-edition winter flavour, Black Raspberry
Diageo Reserve has announced the extension of its ultra-premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry. The new launch marks the...
Walkers gears up for Christmas with festive flavours
This Christmas, the UK crisp brand is set to launch five festive flavours: Turkey & Stuffing, Pigs in Blankets, Glazed Ham and Cheese & Cranberry. Whether you...
Dräger embark on European roadshow
Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international...
Elizabeth Arden to celebrate cult beauty balm with pop-up
Elizabeth Arden’s cult multitasking beauty balm Eight Hour® Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James...
Cloud Nine raises £1,500 for Alzheimer’s Society after skydive
Last Friday was the Big Day for Cloud Nine Incentives, as three of the team jumped from a plane 13,000 feet high in aid of the Alzheimer’s Society. Cloud Nine...
Converse reward the sneaker community with pop-up café
To mark the release of Converse‘s limited edition Off-White Chuck 70 shoes – in collaboration with fashion label Off-White – XYZ has delivered a...
The Body Shop create sensorial forest-themed pop-up
The Body Shop have created an Enchanted Forest pop-up in Shoreditch, London. The pop-up is a sensorial journey designed to pamper, inspire and inform. Visitors can...
SunLife campaign aims to break the taboo around funeral planning
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans...
Prestige Flowers creates special bouquets to raise money for Barnardo’s
Prestige Flowers, which has supported Barnardo’s since 2012, has vowed to continue raising money by creating a special range of bouquets in honour of the charity. For...
The golden rule of successful promotions: know your customer
Oct 18, 2018
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...