IPM Bitesize
Kellogg’s UK partners with TerraCycle to allow people to recycle Pringles’ cans
Kellogg’s in the UK has launched a raft of measures to help make its packaging greener including a new sustainable packaging commitment and the introduction of...
Promotional Horror Stories
Lauren Miles, Senior Account and Marketing Executive at Mando, lists some frightfully bad activations from brands that should have known better. Some promotions can...
Dare launches Halloween ‘dating app for cats’
Experience, design and engineering company Dare has launched an interactive charity web app: This is Scare. It aims to raise awareness and prompt action for people to...
Research predicts Halloween retail spending to reach £367m
46 percent of UK shoppers will be getting involved in the spooky occasion, but this rises to 70 percent for those with children finds research by Savvy. New research...
Brewgooder to let drinkers pay what they want for lager
Scottish beer brand Brewgooder is inviting drinkers all over the country to pay what they want for a six-pack of lager. Since 23rd October, 1,000 six-packs of...
Elephant Atta flour to celebrate Diwali with chapatti pizza experience
This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience...
Google encourages Londoners to be curious with five week long experience
Google is creating a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to launch the new Google Pixel 3 phone. The Curiosity Rooms experience aims to...
IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level
Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...
Yorkshire Tea launches AR experience to teach environmental sustainability
Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...
Scrabble to celebrate 70 years with immersive pop-up
Scrabble will invite visitors to celebrate how words and language have evolved over its 70-year history with a pop-up in the lower ground atrium of Westfield London on...
