IPM Bitesize
Jose Cuervo gets shoppers ready for Mexico’s Day of the Dead festival
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as...
Wrap Up London campaign against cold-related winter deaths enters its eighth year
Raising awareness of charity Hands On London’s 8th annual coat collection, Wrap Up London, brand experience agency Sense is extending the campaign across the UK by...
How to plan the perfect promotional marketing campaign
Get a promotional marketing campaign right, says Mel Sheldon, Commercial Director at MRM, and it has the potential to take your brand to the next level; driving...
Cadbury ice cream launches Premier League on-pack activation
To tie in with the Cadbury sponsorship of the Premier League, creators of the Cadbury ice cream, Froneri, has launched an offer across new limited-edition packs of...
Asda trials pizza delivery service in partnership with Just Eat
Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food...
KIND Snacks UK appoints Media Bounty to launch new protein bars
Food company KIND Snacks UK has joined forces with creative social media agency, Media Bounty, to launch its new protein range. London based agency, Media Bounty’s...
Meatless Farm appoints Media Bounty ahead of brand launch
With an estimated 22m ‘flexitarians’ in the UK seeking to reduce their meat consumption, there is an increased appetite for healthy, protein-rich...
Movember research reveals the lack of friendships damaging men’s health
New research launched by the Movember Foundation reveals nearly half (47%) of men feel they are unable to confide in friends about their problems, compared to 63% of...
LOUIS XIII cognac presents its ‘Smart Decanter’
In February 2019, LOUIS XIII cognac will step into the future by integrating NFC technology into its ‘Smart Decanter’ to provide clients a seamless access to...
BrewDog to host its first London beer and music festival
Independent Scottish brewer, BrewDog, will be hosting Metro Mayhem, its first London-based beer festival, set to take place on Saturday 10th November 2018 at The Copper...
