IPM Bitesize
Wasserman partners with ATP to stage world’s largest indoor tennis tournament
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for...
Nature Valley to bring a taste of nature to the Nitto ATP Finals
At this year’s Nitto ATP Finals, running from 11th-18th November, creative agency Space is launching an integrated social and experiential campaign promoting Nature...
Kylie Minogue announced as headline act at Nocturne Live 2019
Electric Live, event production and partnership specialist, has announced that Kylie Minogue will be the headline act for the closing show of Nocturne Live, a summer...
Sipsmith creates festive pop-up shop for gin lovers
Sipsmith has introduced the Sipsmith Gin Shop: a festive gin pop-up store which aims to serve as this year’s ultimate Christmas shopping destination for...
Haygarth Group is named Campaign’s Brand Experience Agency of the Year
Haygarth Group has been named Campaign’s Brand Experience Agency of the Year at the 2018 Event Awards. Judges praised Haygarth Group for being a future-facing agency....
Jose Cuervo gets shoppers ready for Mexico’s Day of the Dead festival
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as...
Wrap Up London campaign against cold-related winter deaths enters its eighth year
Raising awareness of charity Hands On London’s 8th annual coat collection, Wrap Up London, brand experience agency Sense is extending the campaign across the UK by...
How to plan the perfect promotional marketing campaign
Get a promotional marketing campaign right, says Mel Sheldon, Commercial Director at MRM, and it has the potential to take your brand to the next level; driving...
Cadbury ice cream launches Premier League on-pack activation
To tie in with the Cadbury sponsorship of the Premier League, creators of the Cadbury ice cream, Froneri, has launched an offer across new limited-edition packs of...
Asda trials pizza delivery service in partnership with Just Eat
Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food...
