IPM Bitesize

Marketing Trends For 2023 From TLC

We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start the new year-...

Monetising The Metaverse-Opinion By Together Agency

Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our...

2023 Is Starting With A Bang For Mando Promotions

Mando are pleased to announce two promotions within their Promotions Team with Mark Lewis and Leonie Walker joining the Senior Leadership Team. Mark Lewis, their...

Maison Margiela Replica Memory Box By Haygarth

L’Oreal-owned luxury perfume brand Maison Margiela relaunched its Replica fragrance range and wanted to increase brand equity, awareness and sales through creating a...

‘No More Hairy Moments’ As Wilkinson Sword Choose Activation

Wilkinson Sword has chosen Activation to create their in-store activation campaign for 2023. Wilkinson Sword is an iconic British brand with a heritage spanning over 250...

Omnicom Experiential Group Announce Transition in Leadership at TRO

Andrew Orr, the agency’s current Head of Clients, will be elevated to UK Managing Director. Michael Wyrley-Birch, who became Managing Director of the UK office in 2012...

Incentives Second Only To Price In Attracting Value-seeking Consumers In The Cost-of-living Crisis

Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty...

Experience12 Are Back With Their 2022 Pop Culture Christmas Challenge

Experience12, the pop culture marketing agency, are celebrating their love of film, TV and video games with an interactive Christmas challenge. Hidden in the interactive...

Haygarth Help Vodafone Connect At Christmas

This Christmas, Haygarth helped Vodafone bring their overarching platform #FeelTheConnect to all their stores including flagship across the country! At a time where...

Activation Help Wall’s Bring It Home

Activation was briefed by Wall’s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup – the resulting social posts are some of the...