IPM Bitesize

Sainsbury’s Bude tunnel Christmas lights are switched on by ‘Plug Boy’

Sainsbury’s is today lighting up the town of Bude as its unusual supermarket tourist attraction gets a festive makeover just in time for Christmas. The famous car park...

Chivas Regal hosts whisky experience at the oldest working distillery in Scotland

London based experiential design studio, FDDS was commissioned to design the experiences and interiors of three rooms of the newly refurbished Strathisla Distillery –...

LEGO unveils immersive family experience showcasing 60 years of creativity

This weekend (8th/9th December), LEGO Group will let families step into a world of brick-built Christmas wonder at the ‘LEGO Imaginarium’ – a unique space...

Edit agency appoints Associate Director of Delivery

Leading marketing and communications agency Edit, part of Kin + Carta, has announced the appointment of Alex Keep as Associate Director of Delivery. Alex Keep brings...

IMC European Awards 2018 announces 62 winners

62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and...

Lock-in Marketing welcomes new client services account manager

Lock-in Marketing has announced the addition of Rosie Mead to its Client Services team. Richard Gibbs, Managing Director says “Joining us from Sodexo, Rosie will...

Kezzler and Amcor partner with Mondelēz for personalised gifting with Toblerone

Kezzler and Amcor have partnered with Mondelēz to launch a Toblerone campaign that enables consumers to record a special video message linked to their chocolate bar and...

Research reveals significant numbers of consumers are switching to challenger brands

New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...

Piccolo helps refugees and their children this Christmas

Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Piccolo, the UK’s fastest growing baby food...

Secret Cinema to create James Bond experience at a secret London location

Secret Cinema will create an experience centred around James Bond – one of the most successful British film franchises ever. For the very first time, Secret Cinema...