IPM Bitesize

Topshop creates giant snow globe that allows customers to win prizes

Topshop has launched an interactive seasonal snow globe at the brand’s Oxford Circus flagship store. From 12-20th December, customers making a purchase will have...

Beano launches bonkers Christmas window display

Beano Studios has unveiled a new window display at their Fleet Street office featuring a choir of singing rubber chickens to delight the public during the holiday...

Iceland launch world’s first in-store ice rink

To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in...

Spectacular Christmas light show takes place at London Luton airport… on a plane!

Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft...

IPM partners with jfdi to offer members discounted training workshops

The IPM Learning team is delighted to announce an exclusive, member-only partnership for 2019.  . jfdi, one of the UK’s most progressive training organisations...

Cadbury launches free Secret Santa postal service across the UK

This Christmas, Cadbury is helping Brits unleash their generous instincts and become a Secret Santa by launching its very first ‘Cadbury Secret Santa Postal...

Sodexo’s Brand Loyalty Index reveals UK’s favourite and most used brands

Tech brands are still Britain’s favourites, but latest findings from Sodexo Engage shows that Britons may be falling out of love with their gadgets. The 2018 Brand...

Greggs offers free gift wrapping service

Greggs has launched a free gift wrapping service to relieve some of the stress from weary shoppers and to ensure the festive period is an even more joyful one. The...

Booking.com creates the world’s most sparkly townhouse

Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has teamed up with internationally renowned designer and...

Brand partnerships in 2018 – Key Trends and learnings

Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...