IPM Bitesize
Quaker Oats offers consumers the chance to win a Nuffield Health package
Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...
OREO partners with Snapchat for its biggest European on-pack activity
OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...
The IPM welcomes James Wilkinson-Green as its new Regulatory Affairs Manager
The IPM is delighted to welcome the new head of its in-house Legal Advisory Service: James Wilkinson-Green. He replaces Helen Hart, who leaves with immediate effect to...
Manchester’s Finest creates Bandersnatch experience
Spurred on by the popularity of the choose-your-own-adventure TV show on Netflix, Black Mirror’s Bandersnatch, media platform Manchester’s Finest wanted to...
Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...
Virgin Holidays creates spa, VR rollercoaster and bar in new experience store
Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in Milton...
PrettyGreen announces Sarah Henderson’s promotion to Managing Director and its Board
PrettyGreen, has promoted Sarah Henderson to Managing Director, along with a seat on its board. Since joining PrettyGreen to lead the Cadbury London 2012 Olympic account...
Thomas Dakin gin to host immersive distillery experience
Manchester design agency LOVE has won a three-way pitch to design an immersive Gin Distillery Experience in Manchester for Quintessential Brands–owned, Thomas...
Fun and games: The first step to more sales from email marketing
In a post-GDPR world, Dave Corlett, New Business Director at Ready, explores how effective email marketing can be by introducing a gameplay element. According to a...
Naked Noodle and lastminute.com launch new holiday on-pack
Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...
