IPM Bitesize
The Economist expands on new TV ad with experiential activation
The Economist, a leading source of analysis on international business and world affairs, recently expanded on its new ‘Never Stop Questioning’ TV commercials with a...
Deliveroo creates ‘Edible Aussies’ for Australia Day
In celebration of Australia Day, Deliveroo has launched a range of ‘Edible Aussies’ – edible versions of Kylie Minogue and Chris Hemsworth -following...
ZEAL announces Rachel McHale as new Managing Director
ZEAL Creative has recently announced that Rachel McHale has been promoted to the role of Managing Director with immediate effect. Rob and Stewart, the founders of...
Cadbury Creme Egg and Booking.com launch hidden listing
Creme Egg Hunting Season is back – and so are the rare White Cadbury Creme Eggs. Following on from last year’s launch, this year’s hunt offers fans, not only the...
Blackjack Promotions and Dulsco launch joint venture across the Middle East
Blackjack Promotions, the specialist international provider of travel retail staffing and experiential campaigns, has partnered with leading Emirati people solutions...
Point of Market Entry: Will it be your brand they choose?
Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...
ZEAL kicks off 2019 with unique IPM training initiative
Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...
Independent Venue Week and Yorkshire Tea partner for UK gig campaign
Put the kettle on: Independent Venue Week (IVW), the UK’s leading celebration of independent music venues, has announced a partnership with Yorkshire Tea to...
Etihad builds steampunk ‘Holiday Machine’ activation
Etihad Holidays has launched a new website that’s powered by a smart algorithm, to offer holiday bookers the best packages at the best prices, guaranteed. To promote...
Brick & mortar retail in decline, how should we respond?
Steve Berry, Managing Director at EMIRAT, explores how the promotional marketing industry can respond to the decline in brick & mortar retail and movement towards...
