IPM Bitesize
Point of Market Entry: Will it be your brand they choose?
Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...
ZEAL kicks off 2019 with unique IPM training initiative
Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...
Independent Venue Week and Yorkshire Tea partner for UK gig campaign
Put the kettle on: Independent Venue Week (IVW), the UK’s leading celebration of independent music venues, has announced a partnership with Yorkshire Tea to...
Etihad builds steampunk ‘Holiday Machine’ activation
Etihad Holidays has launched a new website that’s powered by a smart algorithm, to offer holiday bookers the best packages at the best prices, guaranteed. To promote...
Brick & mortar retail in decline, how should we respond?
Steve Berry, Managing Director at EMIRAT, explores how the promotional marketing industry can respond to the decline in brick & mortar retail and movement towards...
Quaker Oats offers consumers the chance to win a Nuffield Health package
Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...
OREO partners with Snapchat for its biggest European on-pack activity
OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...
The IPM welcomes James Wilkinson-Green as its new Regulatory Affairs Manager
The IPM is delighted to welcome the new head of its in-house Legal Advisory Service: James Wilkinson-Green. He replaces Helen Hart, who leaves with immediate effect to...
Manchester’s Finest creates Bandersnatch experience
Spurred on by the popularity of the choose-your-own-adventure TV show on Netflix, Black Mirror’s Bandersnatch, media platform Manchester’s Finest wanted to...
Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...
