IPM Bitesize
Butcher’s Pet Care appoints LIFE as strategic and creative agency
Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for...
Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign
Luxury British retail brand, Fortnum & Mason, has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China...
Europe’s fastest growing brands; what are they getting right?
Lauren Miles, Senior Account and Marketing Executive at Mando, explores the most successful European brands, what they have in common and what they’re doing to...
Evening Standard launches series of speakeasy events in London
The Evening Standard is set to host a number of bespoke speakeasy events, with the first event kicking off on 13th February, exploring the world of American whiskey. The...
Fridge Raiders hosts exercise classes to help Brits keep up their New Year’s resolutions
The guilt-free snack company, Fridge Raiders, has launched ‘Power Play’ to show Brits that getting fit and going to the gym isn’t just about lifting intimidating...
LEGO celebrates The LEGO Movie 2 by inviting the public to create a giant model
To celebrate the release of The LEGO Movie 2: The Second Part, The LEGO Stores in UK and Germany are taking Emmet, ‘the hero of Bricksburg,’ and main...
Confidence in the European advertising business rises slightly in Q4/2018
Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate...
EXCLUSIVE! Electric Live announce pop legend, Kylie, as Brighton and Hove Pride 2019 Saturday headliner
IPM Members, Electric Live, are excited to announce Aussie pop legend, Kylie, will be headlining Brighton and Hove Pride at Preston Park on Saturday 3rd August 2019....
Four Student Marketing trends to implement in 2019
BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience. Just when a business...
Achieving behavioural change in your sales channel with incentivised learning
Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...
