IPM Bitesize
British Airways creates two-tier experiential fanzone at Twickenham
CSM Live has designed, produced and is managing a two-tier fanzone, with bars and rugby challenges, for British Airways at Twickenham. It will help to celebrate their...
Different Dog hosts live cookery demo at pet trade show
Brand experience agency, The Brave Few, recently brought healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, on 10th and 11th February 2019. ...
Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...
Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing
The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...
Peroni creates stylish pop-up for London Fashion Week
Italian beer brand, Peroni Nastro Azzurro, will be launching the next evolution of The House of Peroni: a culmination of its emerging talent programme across fashion and...
Butcher’s Pet Care appoints LIFE as strategic and creative agency
Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for...
Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign
Luxury British retail brand, Fortnum & Mason, has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China...
Europe’s fastest growing brands; what are they getting right?
Lauren Miles, Senior Account and Marketing Executive at Mando, explores the most successful European brands, what they have in common and what they’re doing to...
Evening Standard launches series of speakeasy events in London
The Evening Standard is set to host a number of bespoke speakeasy events, with the first event kicking off on 13th February, exploring the world of American whiskey. The...
Fridge Raiders hosts exercise classes to help Brits keep up their New Year’s resolutions
The guilt-free snack company, Fridge Raiders, has launched ‘Power Play’ to show Brits that getting fit and going to the gym isn’t just about lifting intimidating...
