IPM Bitesize
Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...
Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing
The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...
Peroni creates stylish pop-up for London Fashion Week
Italian beer brand, Peroni Nastro Azzurro, will be launching the next evolution of The House of Peroni: a culmination of its emerging talent programme across fashion and...
Butcher’s Pet Care appoints LIFE as strategic and creative agency
Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for...
Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign
Luxury British retail brand, Fortnum & Mason, has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China...
Europe’s fastest growing brands; what are they getting right?
Lauren Miles, Senior Account and Marketing Executive at Mando, explores the most successful European brands, what they have in common and what they’re doing to...
Evening Standard launches series of speakeasy events in London
The Evening Standard is set to host a number of bespoke speakeasy events, with the first event kicking off on 13th February, exploring the world of American whiskey. The...
Fridge Raiders hosts exercise classes to help Brits keep up their New Year’s resolutions
The guilt-free snack company, Fridge Raiders, has launched ‘Power Play’ to show Brits that getting fit and going to the gym isn’t just about lifting intimidating...
LEGO celebrates The LEGO Movie 2 by inviting the public to create a giant model
To celebrate the release of The LEGO Movie 2: The Second Part, The LEGO Stores in UK and Germany are taking Emmet, ‘the hero of Bricksburg,’ and main...
Confidence in the European advertising business rises slightly in Q4/2018
Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate...
