IPM Bitesize
Quaker Are Working With Field Day To ‘Share The Warmth’
Field Day have been working with Quaker, the iconic PepsiCo oats brand, to ‘Share the Warmth’ with the UK. This winter has been tough for a lot of people, and not...
Loyalty – What Are Your Customers Not Telling You?
Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents had left a brand they’d...
N2O Partner With Superdrug For Biggest Ever Event- Superdrug Presents
Superdrug has entrusted award-winning creative brand experience agency, N2O, to bring back its ultimate brand experience in February 2023. The follow-up event to...
Marketing Trends For 2023 From TLC
We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start the new year-...
Monetising The Metaverse-Opinion By Together Agency
Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our...
2023 Is Starting With A Bang For Mando Promotions
Mando are pleased to announce two promotions within their Promotions Team with Mark Lewis and Leonie Walker joining the Senior Leadership Team. Mark Lewis, their...
Maison Margiela Replica Memory Box By Haygarth
L’Oreal-owned luxury perfume brand Maison Margiela relaunched its Replica fragrance range and wanted to increase brand equity, awareness and sales through creating a...
‘No More Hairy Moments’ As Wilkinson Sword Choose Activation
Wilkinson Sword has chosen Activation to create their in-store activation campaign for 2023. Wilkinson Sword is an iconic British brand with a heritage spanning over 250...
Omnicom Experiential Group Announce Transition in Leadership at TRO
Andrew Orr, the agency’s current Head of Clients, will be elevated to UK Managing Director. Michael Wyrley-Birch, who became Managing Director of the UK office in 2012...
Incentives Second Only To Price In Attracting Value-seeking Consumers In The Cost-of-living Crisis
Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty...
