IPM Bitesize
Why the Marketing Industry Would Benefit from Embracing a Breatholution
Breathwork has exploded in popularity in the west this last decade, and what was considered a quirky woo woo technique has...
N2O Offers Brands the Chance to Make History at Pride in London as Westminster City Council Allows Experiential for the First Time
Multi-award-winning creative brand experience agency N2O is entering its second year as experiential partner working with Pride in London (The UK’s largest Pride...
Yeo Valley Fuels Active Lifestyles with Greek Recipe Campaign
Yeo Valley, the UK’s leading organic dairy brand, has hit the ground running with a high-impact shopper and social campaign designed to promote its Greek Recipe range...
NeoCurrency Joins the IPM Bringing Digital Rewards to Global Audiences
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in...
Reg&Co and Ingenuity’s Brand Partnerships Division Come Together and Rebrand as Reg&Partners
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together...
Activation & Tilda Serve Up New Year Rice-olutions Campaign
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s...
Live Experiences and Sales Promotions Drive Marketing Budget Growth in Q4 2024
The latest IPA Bellwether report highlights a positive shift in marketing budgets during Q4 2024, driven by an increased focus on events and sales promotions.
CMA Report Finds Loyalty Schemes Offer Genuine Savings, but Shopping Around Remains Key
The Competition and Markets Authority (CMA) has released findings that confirm loyalty-priced promotions at major supermarkets offer genuine savings to shoppers,...
Wall’s Hits the Right Note with ‘Sing It to Win It!’
Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.
Zero-Hour Contracts: What You Need to Know
The UK government has recently opened a consultation on the future of zero-hour contracts, a decision with potentially far-reaching consequences for many sectors,...
