GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big Teeth and Complete Care ranges. Promotional packs will also offer consumers the chance to win Snuffles, a “huffing, puffing, burping, singing” Aquafresh Bonkers Red Nose character brush timer.
The dental care brand is the latest to team up with Red Nose Day 2017, which takes place on 24th March.
Katharine Osmond, Aquafresh senior brand manager, says: “With an astounding 46% of eight year olds experiencing tooth decay in their primary teeth, it’s more important than ever for brands and retailers to work together to encourage good oral care habits from an early age. Our exciting partnership with Red Nose Day, our eyecatching branded packaging and onpack promotion will create standout on shelf and in stores, and help to increase the demand of shoppers looking to make brush time more enjoyable for children with the help of ‘Snuffles’.”
There are 20,000 brush timers to be won, with 222 on offer every day. The promotional period runs until 31st March 2017, although there will be a final wrap-up draw for any entries received in April.
To enter the competition, shoppers have to go to www.aquafresh.co.uk/winbonkersbrushtimers, input the 8-digit URN reference number found on the inside of the pack and register their name and email address.
There is a No Entry Necessary route for consumers living in Northern Ireland.
Aquafresh has committed to raising £200,000 for Comic Relief. Additionally, Aquafresh has helped the Comic Relief team create a booster pack of materials for schools, containing fun ideas and materials to help make the most of their Red Nose Day fundraising.
Other consumer brands linking with Red Nose Day this year include PG Tips with its #1MillionLaughs, Bel UK with a limited edition Babybel range and Mars’ confectionery brands with the #bakeamillion promotion.
