Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky Felstead, star of Made In Chelsea and herself a new mum.
‘Christmas Wishes’ provides parents with the opportunity to make a wish for the future of their little ones as part of an online campaign and competition run on social media. Parents are being invited to post on Aptaclub UK’s Facebook or Instagram the wish they would like to make for their bump or baby.
Fifty winners will then be picked at random to receive a personalised wooden star made from seasoned holly to hang on their Christmas tree.
The campaign, created by Unlimited Group agencies Prophecy and Fever, is in support of charity Mummy’s Star, which is a UK and Irish charity dedicated to women and their families affected by cancer during pregnancy and shortly after a birth.
To celebrate the campaign’s launch, Binky added a unique wish for her daughter, India, on a handcrafted wooden star – which read: ‘Always know how much you are loved’ – to her glittering Christmas tree.
Lesley-Anne Cohen, Brand Manager for Aptaclub says: “We’re incredibly proud to have joined forces with charity Mummy’s Star for the Aptaclub Christmas Wishes campaign. The team there take great care to help pregnant women and new mums who are fighting cancer, and we’re delighted to be supporting and raising awareness of the inspiring work they do.”
Aptaclub is a free-to-register baby club, set-up to give expert advice and guidance for mums-to-be and mums along their 1,000-day parenting journey, helping them make the best decisions for their baby’s future health. Every year mums-to-be and mums join Aptaclub, the majority during pregnancy, in order to receive support and information on a multitude of pregnancy and post-natal related topics.
Aptaclub is a free-to-register baby club, set-up to give expert advice and guidance for mums-to-be and mums along their 1,000-day parenting journey, helping them make the best decisions for their baby’s future health. Every year mums-to-be and mums join Aptaclub, the majority during pregnancy, in order to receive support and information on a multitude of pregnancy and post-natal related topics.
Mummy’s Star is the only charity in the UK and Ireland dedicated to supporting women and their families affected by cancer during pregnancy or within the first 12 months of giving birth.
