Amazon has teamed up with BAM Student Marketing to help bring Treasure Truck to key Freshers’ Fairs across the UK this September. Treasure Truck is a new way for Amazon customers to order and pick up highly desirable, limited-quantity products, food, and more. The truck is stocked with new, trending, local or delicious items on different days and will then cruise around the country.
The Treasure Truck launched in Seattle in February 2016 and after expanding to a further 24 US cities, the trucks are now coming to the UK. As well as visiting towns and cities across the UK they will be spreading the joy at 8 Freshers’ Fairs across the UK, creating a one-of-a-kind shopping experience.
“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, head of Treasure Truck at Amazon.co.uk, in a statement.
“Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”
Ben Bestford, Director at BAM Student Marketing said “we absolutely love the concept that Amazon have developed and are delighted to help them get UK wide coverage in the student market. With students making choices for the first time, this gives Amazon an unique opportunity to showcase how easy it is to purchase with them and make lifelong customers.”
Richard Wetton, Senior Manager of Amazon Treasure Truck said “Treasure Truck UK is excited to partner with BAM to engage university students during Fresher’s week. Students are a crucial demographic for Treasure Truck because there are synergies between the student community and the fun positioning of the Treasure Truck brand.”
