About Promotional Marketing

Promotional Marketing online has been in existence for approximately 10 years; it was re-launched in June 2010 as www.promomarketing.info and is now the leading source of online news and comment about all aspects of the promotional marketing industry in the UK.

The aim of the website is to fulfil the needs of client marketers, agencies and suppliers to the sector.

Promomarketing.info keeps readers up to date with the latest industry news, information relating to new campaigns, and features.

The promotional marketing industry is all about using an incentive or reward to get people to do something. The offer can be communicated through a variety of channels.

The objective can be to get people to buy a product or service, vote for a favourite act or give to or support a charity.

Promotional marketing can also involve getting people to stop doing things – like smoking, for example, or eating unhealthy foods.

It can be communicated through channels such as broadcast, print and digital advertising, direct marketing, in-store, shopper, experiential, coupons, competitions, value added and price promotions, and employee and retailer engagement and incentive programmes.

The aim of www.promomarketing.info is to report on all marketing communications that include a call to action — a message that gets a target audience to commit to do something or to change behaviour in some way.