The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brand and retailers across the globe, announced today the launch of a new brand identity and the creation of three new internal departments.
The Delta Group has an impressive list of client partnerships that have stood the test of time, and they have created, produced and executed numerous award-winning multi-channel marketing campaigns for the likes of Sainsbury’s, Beiersdorf and Weetabix. Their success is due to a firm focus on clients’ needs and a willingness to evolve services to meet them including sector leading proprietary technology called WorkstreamX that provides global clients with full control of their print and digital requirements from management through to store level.
Delta’s new identity goes beyond look and feel; the Group has amalgamated services into three clearly defined divisions; Creative, Display and Technology.
Jason Hammond, CEO of Delta Group, said: “By highlighting our services in this clear way, we hope to give credit and visibility to all our talented teams while also aligning with the future needs of clients in a rapidly changing and highly competitive retail landscape.
This rebranding aligns Delta’s strengths as an end-to-end communications provider combining insight, creativity, production, execution and optimisation to provide clients with a broad range of powerful visual communications with global technology systems to support and communicate a more relevant brand promise; a commitment to service excellence instore, outdoor and online.
Hammond adds: “Clients told us they needed help to simplify the complex process of international campaign management so we listened and decided to invest to future-proof our business and help our clients evolve.”
Empowering brands to connect with consumers
Delta’s people, services and technology are now fully aligned to empower brands to forge a real connection with their consumers and they are relentless in exploring new and imaginative ways to make anything possible. Delta’s strategic insight and metrics allow them to create powerful visual communications that deliver impact and improve sales with a demonstrable ROI.
Hammond concludes: “Our services are designed to reduce the complexity of international marketing campaigns across multiple markets and languages whilst maintaining consistency, increasing localisation and responsiveness.”
