To mark the release of Converse‘s limited edition Off-White Chuck 70 shoes – in collaboration with fashion label Off-White – XYZ has delivered a ‘Chuck Stop Coffee’ pop-up event designed to reward the sneaker community.
For the Off-White Chuck 70 release, sneaker community and shop Offspring organised a raffle of 2000 units, giving those who won a ticket a guaranteed purchase of their shoe at Selfridges. After their purchase, ticket winners wearing Chuck Taylor were invited to Converse’s pop-up coffee shop, the Chuck Stop.
Guests to the pop-up were able to graffiti on the converse chuck graffiti wall, pick up their free tote bag and socks, grab a drink and bagel and also take a picture at the offspring community wall – another competition to win automatic entry in to the next sneaker raffle. The space saw the attendance of around 600 people.
Will Mould, Managing Director at XYZ said: “Converse and Offspring wanted to reward their community and celebrate the Off-White x Converse Chuck Taylor collaboration. The feedback has been incredible with over 600 people visiting the Chuck Stop Cafe and people coming from all over the UK to get their hands on this limited release.”
