Haygarth have partnered with London Designer Outlet to launch their first ever promotion-led experiential activation: Check In To Win. The travel-themed activation offers any shopper who has spent £40 anywhere at LDO the chance to enter an on-site prize draw and be in with a chance to win an amazing £500 getaway voucher.
Shoppers are encouraged to bring their receipts to LDO’s very own bespoke airport departure lounge, where the Check In To Win flight attendants will give them a numbered boarding pass, making them eligible for that hour’s prize draw and also includes an exclusive offer from one of the onsite shops or restaurants. The winning boarding pass numbers are called over the PA system by our friendly energetic compares – provided by our friends at POD Staffing.
The activation also includes an interactive photo wall, which acts as a source of inspiration for the 85 lucky winners, showing them and other shoppers a selection of beautiful getaway destinations. It is supported via LDO’s social media channels, consumer PR, OOH and on-site media.
Check In To Win has been a huge success so far, with more than 400 entries during its opening weekend and continuous queues forming with hopeful shoppers.
