Strongbow is launching a “Night of The Zombies” on-trade promotion, offering consumers the chance to win Zombie experiences and Smart TV and Zombie movie packages.
Halloween is now worth an estimated £300m to pubs and bars and is seen as the third most important calendar occasion after Christmas and summer.
Following the success of last year’s Strongbow ‘Saint or Sinner’ campaign, the ‘Night of The Zombies’ promotion is set to run in 10,000 pubs and bars.
The campaign was created by integrated agency whynot! and runs until the 10th November nationwide.
Venues are being provided with Halloween kits including spider’s webs, Zombie caution tape and visibility-driving POS materials.
There are also over 3 million promotional scratchcards (300 per venue) which will be handed out with every pint of Strongbow bought (maximum two per person).
All scratchcards will entitle the consumer to discount vouchers off purchases from Prezzybox.com or Red Letter Days. Some give ‘instant win’ prizes including t-shirts and tattoo sleeves and reward of some kind and also to the chance to win a major prize bundle. t-shirts and tattoo sleeves can be claimed from the bar.
To claim voucher rewards, consumers need to go online to www.facebook.com/strongbowuk or strongbowhalloween.com and enter their unique code and contact details.
All scratch card recipients can also enter online for the chance to become a “Winning Moment” prize winner. To enter, they need to go online to Facebook or the competition site and enter their unique code and contact details.
There are a maximum of 75 prize bundles on offer including Ultimate Zombie Survival Kits which include three Zombie DVDs, a Zombie survival guide and a crate of Strongbow, Red Letter Day experiences including Military Activity Experiences and Zombie Battle Bunker Experiences, three Samsung 48″ 6 Series Smart Ultra HD 4K Curved LED TV plus four Zombie films on DVD and 20 Xbox One games consoles with one Zombie game.
